Within a planet where by tech CEOs frequently maintain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. Since the co-founder and CEO of Scentbird, on the list of leading fragrance membership services in North America, Mariya has proven herself to become a ahead-thinking business enterprise chief. But outside of her achievements in the company earth, she has also emerged for a spiritual information and intuitive Instructor, a transformation she shares brazenly by her YouTube channel, “This is certainly Mariya.”
This convergence of commerce and cosmic consciousness can make Mariya Nurislamova The most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s organization occupation took flight in 2014 when she co-founded Scentbird, a corporation intended to make designer fragrances a lot more obtainable by way of a monthly membership model. Modeled just after Netflix, but for perfume enthusiasts, Scentbird immediately grew to become a go-to System for fragrance discovery. Beneath her Management, the business grew to provide above seven-hundred,000 subscribers, giving usage of a lot more than 800 fragrances from major world wide brands.
With a robust Basis in brand approach, supply chain logistics, and promoting, Mariya effectively attracted undertaking cash, participated inside the Y Combinator accelerator, and aided Scentbird scale right into a $100M+ revenue organization. She afterwards expanded her portfolio with Deck of Scarlet, a beauty brand, and Drift, an auto fragrance enterprise.
But whilst her standing in the startup planet was soaring, Mariya was quietly going through a spiritual transformation that could before long spill into the general public eye.
The Awakening: A Change to Spirituality
Close to 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This inner evolution motivated her to dive into metaphysics, energy function, meditation, and intuitive channeling. As she deepened her spiritual follow, she commenced building written content to assist Other individuals check out their very own consciousness, in the end launching her YouTube channel “This really is Mariya.”
The channel, which now has above 100,000 subscribers, attributes a wide range of content material—guided meditations, soul therapeutic procedures, chakra do the job, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply individual. She invitations her viewers to attach with on their own, the divine, and also the unseen energies that condition our each day lives.
Her followers usually explain her written content as transformative, and he or she has cultivated a deeply loyal spiritual viewers by means of constant engagement and authenticity.
Controversy at the Crossroads of Id
Although numerous have embraced Mariya’s twin identity, Many others have elevated eyebrows—especially as her metaphysical beliefs are becoming more publicly seen. In 2024, a function via the Small business of Style spotlighted The strain among her roles to be a tech CEO and a spiritual Instructor.
Many of Mariya’s statements—including opinions on substitute therapeutic, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from buyers, influencers, and also former collaborators. Various elegance influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social media marketing discussion boards debated the appropriateness of her beliefs in relation to her leadership situation in a mainstream brand.
In response, Mariya clarified that her spiritual teachings are personalized and available under her very first title only, intentionally divided from her Qualified id. Yet the controversy opened up a broader discussion about regardless of whether community figures can—or need to—compartmentalize their beliefs from the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Though many founders attempt to take care of a picture of neutrality, she has picked out to point out up as her whole self. This volume of transparency is usually both of those magnetic and polarizing.
On one hand, her authenticity is refreshing. She provides psychological intelligence and mindfulness to an sector typically targeted exclusively on scale and technique. On the other, her outspokenness about spiritual subject areas invitations scrutiny, especially in an period when on the net information can speedily go viral and provoke robust reactions.
Nonetheless, Mariya’s approach speaks to the deeper cultural shift. As more and more people investigate wellness, consciousness, and private progress, figures like her—who bridge the spiritual and material worlds—may perhaps turn into a lot more common, not fewer.
Businesswoman. Mystic. Influencer.
Together with operating her providers and YouTube channel, Mariya has created an ecosystem of spiritual choices. She hosts retreats, delivers private channeling periods, sells spiritual applications, and has even posted a e-book titled seventy two Keys to Manifestation. She’s basically made a parallel enterprise from the spiritual space—totally different from her part at Scentbird, nonetheless just as structured and scalable.
Her spiritual brand name, like her natural beauty brand, is world-wide, polished, and experience-driven. It’s obvious that Mariya applies the same degree of emphasis and creative imagination to each spheres of her daily life. Irrespective of whether top a crew of developers or channeling divine Electricity for just a guided meditation, she provides with clarity and conviction.
The Highway In advance
Mariya Nurislamova’s journey raises important questions about identity, leadership, and public lifestyle. Can a tech CEO also be a mystic? Ought to enterprise leaders share their personalized beliefs with the public? What takes place when People beliefs problem typical norms?
Regardless of the answers, Mariya continues to wander her route unapologetically. She signifies a whole new era of entrepreneurs—ones who aren’t worried to generally be elaborate, spiritual, and multidimensional. Her boldness could Charge her some partnerships, but What's more, it earns her admiration from individuals who worth reality over conformity.
Eventually, Mariya Nurislamova isn’t just redefining what it means to become a CEO. She’s redefining what this means to get entire.
Mariya Nurislamova life with the intersection of logic and intuition, business enterprise and spirit, leadership and vulnerability. Her Tale is often a Daring testament to residing authentically, even when that authenticity comes along with threat. As she mariya nurislamova proceeds to develop her dual empire—both equally earthly and cosmic—she invites us all to consider what it means to steer with soul.
No matter whether the thing is her being a visionary or perhaps a provocateur, something is certain: Mariya Nurislamova is just not afraid to break the mould.